The Brief.

Client had the following core objectives:

• To make Haya Water one of the top 5 recognised brands in Oman
•  To become one an employer of choice – especially for talented young Omanis
• To continue to explain to the public and other stakeholders the benefits of the world class waste water infrastructure project now being undertaken
• To convince the general public and stakeholders of the benefits that the project will bring for individuals, their families and for the environmental future of Muscat

Challenges & Opportunities

Based on research and survey, the following are the client’s challenges:

• The Haya Water brand itself – there is mixed understanding and perceptions of Haya Water, what it stands for and most importantly – what the company actually does
• A lack of understanding of the overall waste water project – people do not understand why the company is digging up the road or want access to their home.
• People do not know the benefits of the project to the average householder and some have even blocked access to properties using their car as a barricade.
• Haya Water is often blamed for almost any road disruption or local work
• A perceived lack of openness or willingness to engage face to face with the public and householders

The Big Idea

As part of the communications plan, the proposal centred on the client connecting with the community to deliver its key messages and disseminate the benefits of its ongoing projects with high impact events: a school and community tour, an annual event that centred on the importance water conservation, and giving more festive atmosphere on a successful presence at the annual winter festival.

The big idea was to have a week of diverse activities that informs Muscat residents – adults and children alike – the importance of water conservation. It was held in one of the public parks where Haya Water is known to maintain with its water reuse programme.